Powerful Web Solutions

If prospective clients cannot find you, how can they order or buy from you? So search engine optimisation should be a key part of your web marketing.

There are no hard and fast rules to search engine submission and don’t let anybody tell you any different. Search engine optimisation is a long drawn out business. Some search engines will almost immediately include your page within their engine while others can take months. The algorithms used by some of the big search engines are continually changing, which means you need dedicated effort to keep up with them. The best way to overcome these ever changing goal posts is to build the best site you can, keep it up to date and optimise it using the best methods available to you.

Over time we have developed a series of steps that, if followed, put you in the best position for high rankings in the major search engines:

• Analysis of a database of millions of search terms typed in over the previous 60 days to find the most appropriate for your site.
• Search terms analyses to make sure they are relevant to your site, including checking them live on the net.
• Your index/entry page analysed to conform with search engine criteria
• The title of your index page constructed to use your best search terms in a way that search engines prefer but also in a way that will entice users onto your site.
• Monthly reassessment and reporting so that you are completely up to date as to the positioning of your site within the search engines.