Powerful Web Solutions

Search Engine Optimisation can be, and often is, an expensive business with many companies jumping on the bandwagon.

There are no hard and fast rules to Search Engine Optimisation (SEO) and don’t let anybody tell you any different. There is no universal cure-all that will instantly put your site at the top of Google, despite claims from many SEO companies offering the service. The guaranteed closest you can get, is to pay for a Google Sponsored Link.

Here at Web Sight, we do not promote SEO as a separate product. Because we believe that SEO is such a vital part of a website build, Web Sight offers the following FREE OF CHARGE with all new site builds:

• Sites coded using external Cascading Style Sheets (CSS) and table-less layouts (DIVS)
• Sites coded in XHTML v1.0 transitional
• Sites validated using W3C Validator
• Sites adhere to accessibility guidelines published by the WAI
• Google Analytics are implemented on all sites, including monthly client reports via email
• XML site map dynamically generated and included in the site root
• Robots text file included in the site root to exclude indexing of specified directories/pages
• Each page coded with Description tag and Keyword tags (Metadata) and page titles

It is important to note that SEO does not replace the need for marketing. SEO is contained within the coding on your website and merely enables search engines to find and rank your website.

However, there are things that you can do as part of your marketing strategy, to encourage visitors to your site, which will help boost your search engine rankings, including:

• Regular updates to your website
• Links to and from your site to other websites
• “Pay per click” advertising
• Sponsored search engine links
• Email broadcasting campaigns containing links to your website
• Direct mail campaigns
• Advertising, on the internet or in magazines & newspapers